We present an open, decentralized, participatory system which realizes location-based services by gently extending the existing World Wide Web. Utilizing a geospatial search engine for such a Web of Places, users are able to consume location-based services generated by arbitrary parties using their mobile phones. Special care has been taken in order to foster the creation of places and services and their mobile usage by users. We further discuss that by using ranking algorithms based on place and service definitions, finding services relevant to the current location by searching only by geographic position might be feasible even in case of large numbers of relevant places.