This paper presents the PullMe paradigm, an interaction technique for easily initializing and confirming the transmission of digital data using a mobile phone. The main idea and benefit is the substitution of less feasible techniques such as manually selecting or confirming a service (e.g., by entering a password) with a simple hand gesture. We describe a prototypical implementation that utilizes an acceleration sensor and radio frequency identification (RFID) technology integrated into a mobile phone. The transmission of data is realized using Bluetooth. We furthermore discuss how near-field communication (NFC) is likely to enable interaction patterns like the PullMe paradigm in the near future.